Ad manager download#

In fact, 1.6 billion Facebook users are connected to a small business on Facebook. Simply fill in which one you’d like, upload the assets, and then select create post.Currently, 1 out of every 5 minutes spent on a mobile device in the U.S. From here, go to Create Post where you have the options of link, carousel, photo, video, and status. First of all, you must select the Page you want to post from. To create and publish Page posts in Facebook Ads Manager, go to the create and manage section of Create Posts. The billing section is the area where you can manage and monitor the financials of your advertising activity and you can add or edit payment methods and access invoices. Whatever works well, be sure to invest more in it so you can scale success. It is important to frequently check the performance of campaigns against metrics that matter to you.

A ‘test, learn, and scale’ approach is the best way in which to approach advertising in general, but particularly on Facebook.

We will discuss those later in the module.

There are a few ways to bid on advertising.

Be sure to build precise targeting clusters.

As you have seen, there are many ways and permutations with which to reach out to audiences on Facebook platforms.

The success of the campaign is strongly influenced by the quality of the creative and its relevancy to the target audience.

Strong, impactful copy, imagery, and video should be provided for the campaign.

If you are reaching out to new customers, be sure to exclude existing customers in targeting.

Always structure your campaign and ad sets to the audience you select, and the desired outcome.

Make sure the objectives you select in Ads Manager align with the objectives of your business.

To get the best use of your campaigns in Ads Manager, keep these points in mind:

Then you can select format type, creative, and call-to-action. Then you select which placements you want ads to go to, followed by the bid amount and charge. After selecting your objective for your campaign, you are brought to ad set level to select your targeting. You can then select to create a new campaign, where you go through the create flow to begin with selecting your marketing objective. You can select to break down the reporting into different levels. In Ads Manager, you can view the reporting of your latest campaigns.

Ad manager download#

Here you can add new payment methods, download invoices, and set spending limits. This is the interface that allows you to analyze the performance of all campaigns. This is a space that holds your pixels, audiences, product catalogs, and more. This is the section that lets you build ads across the three layers. These are the Campaign, Ad Set and Ad levels that allow you to set the right Objective, Targeting, and Creative. These are the various brand and direct response approaches an advertiser can take. The primary features and settings available in Ads Manager include:

In Ads Manager you can create and run your ads, target your ads to the people you care about, set your budget, see how your ads are performing, and see your billing summary, payment history, and payment method information. Ads Manager is the starting point to selecting objectives, building campaigns, and setting campaigns live on the platform.Īds Manager is the best buying channel to use when starting off advertising, and it is here where you can create and manage your Facebook ads.